Building the Digital Future of Morocco
A New Chapter for Morocco's Digital Economy
Morocco stands at a pivotal moment in its digital transformation journey. With a young, tech-savvy population of over 37 million, rapid smartphone penetration exceeding 80%, and a government actively pushing its Digital Morocco 2030 strategy, the conditions for digital innovation have never been more favorable.
At HAI SYSTEMS, we recognized this opportunity early. As a venture studio based in Casablanca, we're not just building one product — we're constructing an interconnected ecosystem of six ventures designed to transform how Moroccans live, work, and do business.
The Venture Studio Model
Unlike traditional startups that focus on a single idea, or accelerators that mentor external founders, a venture studio builds multiple companies from scratch using shared resources, expertise, and infrastructure. This model offers several advantages:
- Shared technology stack — Our ventures share authentication, payments, and analytics infrastructure
- Cross-pollination of users — A DarServices customer might discover AtlasGlow, and vice versa
- Capital efficiency — Shared engineering, design, and operations teams reduce overhead
- Faster iteration — Lessons learned in one venture inform decisions across all others
Our Six Ventures
DarServices — Marketplace for Home Services
Our first live product connects homeowners with verified service providers across Morocco. From plumbing to interior design, DarServices is digitizing an industry that was previously dominated by word-of-mouth referrals. With over 15,000 active users, it's proof that Moroccan consumers are ready for digital-first service platforms.
AtlasGlow — Natural Moroccan Beauty E-commerce
Morocco has a rich heritage of natural beauty products — argan oil, rose water, ghassoul clay. AtlasGlow brings these treasures to a global audience through a premium e-commerce platform. By working directly with cooperatives, we ensure fair trade practices while delivering authentic products to customers worldwide.
ComptaDialek — FinTech for Small Businesses
Small businesses form the backbone of Morocco's economy, yet most operate without proper accounting tools. ComptaDialek is building an accounting platform that speaks Darija (Moroccan Arabic), making financial management accessible to entrepreneurs who may not be fluent in French or classical Arabic.
CasaSejour — PropTech for Short-Term Rentals
Morocco's tourism sector welcomed over 14 million visitors in 2024. CasaSejour is positioning itself as the local alternative to global vacation rental platforms, with deep understanding of Moroccan hospitality culture and regulatory requirements.
NQA Mobile — Quality Auditing Platform
Quality assurance is critical across industries, from food safety to construction. NQA Mobile provides mobile-first audit tools that enable field inspectors to conduct, report, and track quality assessments in real time.
DARNet — Real Estate Network
Morocco's real estate market is booming, particularly in cities like Casablanca, Marrakech, and Tangier. DARNet is building a professional network and toolkit for real estate agents, developers, and property managers.
Why Morocco, Why Now
Several macro trends make Morocco an ideal launchpad for digital ventures:
Geographic advantage — Positioned at the crossroads of Europe and Africa, Morocco serves as a natural gateway to both markets. Its free trade agreements with the EU, the US, and across Africa provide unparalleled market access.
Human capital — Morocco produces over 30,000 engineering graduates annually. Cities like Casablanca and Rabat host thriving tech communities, and the cost of talent remains competitive compared to European markets.
Infrastructure investment — From the high-speed TGV rail line to extensive fiber optic coverage, Morocco has invested heavily in the physical and digital infrastructure needed to support a modern economy.
Regulatory momentum — The government's push for digital ID, mobile payments, and e-governance creates a fertile environment for tech startups.
Looking Ahead
Our vision extends beyond individual products. We're building an ecosystem where data flows between ventures, where a small business owner can manage their finances with ComptaDialek, find clients through DarServices, and source products from AtlasGlow — all within a seamless digital experience.
The digital future of Morocco isn't just coming. We're building it, one venture at a time.
Interested in partnering with HAI SYSTEMS or learning more about our ventures? Get in touch.